Cookies & Retargeting
Depending on their function and intended use, cookies can be divided into four categories
- Necessary cookies: Necessary cookies help to make a website usable by enabling basic functions such as page navigation and access to secure areas of the website. The website cannot function properly without these cookies, and they also contribute to the safe and proper use of the site.
- Preference cookies: Preference cookies allow a website to remember information that affects the way a website behaves or looks, such as your preferred language or the region in which you are located.
- Marketing cookies: Marketing cookies are used to follow visitors to websites. The intention is to show ads that are relevant and appealing to the individual user and therefore more valuable to publishers and third party advertisers.
- Statistical analysis cookies: Statistical cookies help website owners understand how visitors interact with websites by collecting and reporting information anonymously.
These cookies are automatically deleted after a defined period. The data processed by cookies are required for the above-mentioned purposes to protect our legitimate interests and those of third parties in accordance with Art. 6 (1) 1) f) GDPR.
Most browsers automatically accept cookies. You can change your browser settings to delete or prevent certain cookies from being stored on your computer or mobile device without your express permission. Under ’Help’ in your browser you should find information on how to manage your cookie settings.
Learn here how to set up your browser correctly:
Internet Explorer: https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookies
Mozilla Firefox: https://support.mozilla.com/de/kb/cookies-informationen-websites-auf-ihrem-computer
Google Chrome: https://support.google.com/chrome/answer/95647?hl=de
Adobe (Flash-Cookies): http://help.opera.com/Linux/9.01/de/cookies.html
On the basis of our legitimate interests (i.e. interest in the analysis, optimisation and economic operation of our online offering in accordance with Art. 6 1) f) GDPR), we use the marketing and remarketing services (in short ‘Google Marketing Services’) of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, (‘Google’).
Google is certified under the Privacy Shield Agreement and thus offers a guarantee of compliance with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).
Google’s marketing services allow us to better target advertisements for and on our website to show users only ads that potentially match their interests. For example, if a user is shown ads for products that he or she has been interested in on other websites, this is called ’remarketing’. For these purposes, when you visit our website and other websites where Google marketing services are active, Google will execute code directly from Google and (re)marketing tags (invisible graphics or code, also known as ‘web beacons’) will be embedded in the website. With their help, an individual cookie, i.e. a small file, is stored on the user’s device (comparable technologies can also be used instead of cookies). The cookies can be set by various domains, including google.com, doubleclick.net, invitemedia.com, admeld.com, googlesyndication.com or googleadservices.com. This file records which websites the user has visited, what content he is interested in and which offers he has clicked on, as well as technical information on the browser and operating system, referring websites, visiting time and other information on the use of the online offering. The IP address of the user is also recorded (in the context of Google Analytics, the IP address is shortened within Member States of the European Union or in other contracting states of the Agreement on the European Economic Area and only in exceptional cases is it transferred in full to a Google server in the USA and shortened there). The IP address will not be merged with the user’s data within other offers from Google. Google may also combine the above-mentioned information with information from other sources. If the user subsequently visits other websites, advertisements tailored to the user’s interests may be displayed.
User data is processed pseudonymously within the framework of Google marketing services. This means that Google does not store and process, for example, the name or e-mail address of the user, but processes the relevant cookie-related data within pseudonymous user profiles. This means that from Google’s point of view, the ads are not managed and displayed for a specifically identified person, but for the cookie holder, regardless of who that cookie holder is. This does not apply if a user has expressly permitted Google to process the data without this pseudonymisation. The information collected by Google marketing services about users is sent to Google and stored on Google’s servers in the USA.
The Google marketing services we use include the online advertising platform ‘Google AdWords’. In the case of Google AdWords, each AdWords customer receives a different ’conversion cookie’. Cookies can therefore not be tracked on the websites of AdWords customers. The information collected using the cookie is used to compile conversion statistics for AdWords customers who have opted-in to conversion tracking. AdWords customers are told the total number of users who have clicked on their ad and been redirected to a page with a conversion tracking tag. However, they do not receive any information that can be used to personally identify users.
Analysis services for statistical purposes
To determine the content of our website that is most interesting to you, we measure the number of visitors and the most viewed content on an ongoing basis. We use the data collected for statistical purposes, for example
- to record the number of visitors to our website,
- to record the respective visiting times of our website visitors,
- to record the sequence of visits to different websites,
- to assess which parts of our website need to be adapted or
- for website optimisation.
We use the following services for statistical purposes, which you can disable by setting an opt-out cookie or following a link:
We use marketing services to show you interesting offers and offers of third parties. For this purpose, we place advertisements through advertising partners or advertising networks that use third-party cookies, which are activated when you visit our website and are only read by the respective advertising partner. In addition, we would like to only show you advertisements that really interest you. For this purpose, we use so-called retargeting on our website for advertising that is tailored to your interests. The cookies temporarily stored for this purpose enable our retargeting partners to recognise visitors to our website under a pseudonym and to only display products that are likely to interest our visitors. No personal or sensitive data are stored in the cookies of our retargeting partners and the data collected are not merged with any data that can identify our visitors. We use these services for example
- to measure the success and billing of advertising measures used between advertising partners and us,
- to keep track of what ads you have already seen to prevent you from seeing the same thing again,
- to view the number of page views of our website,
- to be able to trace internal search queries,
- to view calls from product pages or
- to recognise your login status.
We would like to point out that if you deactivate these marketing services, you will still receive advertising. These advertisements can, for example, be adapted to the content of the website. You can compare this type of content-based Internet advertising with TV advertising – for example, if you watch a TV show about cooking, you will often see an advertisement about cooking products in the corresponding commercial breaks.
We use the following services for marketing purposes, which you can disable by setting an opt-out cookie or following a link
- Facebook ‘Visitor Action Pixel‘
- The ‘Visitor Action Pixel’ is a service provided by Facebook Inc, 1601 Willow Road, Menlo Park, CA 94025, USA, or if you are located in the EU, Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. This enables us to determine target groups for advertisements on Facebook, so-called ‘Facebook Ads’, based on website visits and surfing behaviour there. We also use this pixel to measure the effectiveness of online marketing measures. In this way, we can track the actions of users after they have seen and/or clicked on a Facebook ad and then placed an order.
- When the website is called up, the pixel is integrated directly by Facebook and can store a cookie on your end device. If you subsequently log in to Facebook or are already logged in to Facebook, your website visit will be recorded in your profile. The user data collected is anonymous to us and therefore does not allow us to draw any conclusions about user identity. However, these data are stored and processed by Facebook so that it is possible to draw conclusions about the respective user profile. The data processing by Facebook is carried out in accordance with the Facebook data usage guidelines. If you are not a member of Facebook, you are not affected by this data processing. To deactivate the Facebook ‘visitor action pixel,’ please click here.
Social media plugins
On our website we offer you social media plugins from various social networks so that you can connect to your social media channels. These plugins are marked with a logo or the addition ‘social plugin’. These plugins are integrated by AddThis.com, a service of Oracle America Inc, 500 Oracle Parkway, Redwood Shores, CA 94065, USA.
In order to protect your privacy, we use a technical solution to integrate the social plugins, which prevents data (for example, an IP address) from being transmitted to AddThis.com or social networks as soon as you open our website. The social media plugins are only activated the first time you click on them. As a result, your browser retrieves the plugins from the servers of AddThis.com and displays them as part of our website. In the process, information (for example, IP address) is transmitted to AddThis.com and to social networks. AddThis.com may also store cookies or so-called ‘web beacons’ on your computer.
Only by clicking the social media plugins a second time can you fully use the tell-a-friend function (for example, ‘Like’). If you are a member of a social network and click on the corresponding social plugin, the social network provider may be able to link information about your visit to our website with your profile data there. Therefore, please contact the operators of the social networks you use to find out about these functionalities.
More detailed information on how AddThis.com works can be found in the data protection notices and additionally in the data privacy statements of the providers of the respective social media plugins.
The following social media plugins are integrated on our website:
Facebook Like / Share
YouTube social plugin
Date: August 2019 ANTELOPE – part of the Beurer group – BEURER GmbH